Social Media Management — Professional Practice
Run a brand's social media for four weeks — strategy, content, community and reporting — with a mentor reviewing every step.
Your Readiness Proof
A live four-week account operation with a content calendar, published posts, an engagement log and a monthly performance report.
Who this is for
- Aspiring social media managers
- Freelancers adding a service
- Marketing assistants moving up
Better to start elsewhere
- People without access to any brand account — a practice brand is provided, but real accounts produce stronger portfolios
What you will be able to do
- Build a content strategy from a brand brief
- Plan and produce a monthly calendar
- Manage community interactions professionally
- Read platform analytics and report to a client
Modules and lessons
1Brief, audience and positioning
3 lessons
- Reading a brief
- Audience research
- Brand voice
2Content pillars and formats
3 lessons
- Content pillars
- Platform formats
- Posting frequency
3Production workflow and tools
3 lessons
- Planning tools
- Templates
- Approval workflow
4Community management
3 lessons
- Replies and moderation
- Crisis basics
- Community rules
5Analytics and reporting
3 lessons
- Platform analytics
- Monthly KPIs
- Client report
6Live operation: weeks 1–2
3 lessons
- Launch the calendar
- Daily routine
- First review
7Live operation: weeks 3–4
3 lessons
- Optimising content
- Engagement tactics
- Mid-point report
8Final report and portfolio
3 lessons
- Final report
- Portfolio case study
- Pricing your service
Your mentor
A social media manager who runs brand accounts for clients.
A course mentor reviews your assignments within three business days, and you have 2 one-to-one calls. Weekly group clinic. A coordinator keeps your plan on track, and messages are answered within one business day.
Your result tracker
Every week your tracker shows what is done, what is next and what your mentor said. Your coordinator checks in if a checkpoint slips.
- Week 1 · CheckpointBrief, audience and positioning
- Week 2 · CheckpointContent pillars and formats
- Week 3 · CheckpointProduction workflow and tools
- Week 4 · CheckpointCommunity management
- Week 5 · CheckpointAnalytics and reporting
- Week 6 · CheckpointLive operation: weeks 1–2
- Week 7 · CheckpointLive operation: weeks 3–4
- Week 8 · CheckpointFinal report and portfolio
- Week 8Readiness Proof submitted and reviewed
- After the course+30 days: post-course follow-up
After the course
30 days of post-course mentor support: send one updated version of your result for review and ask follow-up questions. 12 months of access to materials and monthly alumni clinics for three months.
Format and time
Video lessons, practical assignments with written feedback, weekly live clinic and a final project. 5–6 hours a week.
Requirements
A laptop or desktop computer, a stable internet connection and about 5–6 hours a week.
Certificate
Certificate of Achievement, issued when your final project passes review.
This is a MAKE ME FIT certificate with a public verification link. It is not a state qualification or a professional licence.