Content Marketing & Copywriting
Write content that attracts the right audience and copy that turns readers into enquiries.
Your Readiness Proof
A content strategy for one brand, a 30-day editorial calendar and five finished pieces — a landing page, two posts, an email and a case study — edited by your mentor.
Who this is for
- Marketers who write every day
- Freelancers selling writing services
- Business owners who write their own website and posts
Better to start elsewhere
- People who need to learn marketing basics first — start with Digital Marketing Fundamentals
What you will be able to do
- Define audience, message and tone of voice
- Plan content around real search and customer questions
- Write headlines, landing pages and calls to action that convert
- Edit your own text for clarity
- Measure what content works
Modules and lessons
1Audience and message
3 lessons
- Customer research
- Message house
- Tone of voice
2Content strategy
3 lessons
- Topics and formats
- Editorial calendar
- Repurposing
3Copy that converts
3 lessons
- Headlines
- Landing pages
- Calls to action
4Editing
3 lessons
- Clarity and rhythm
- Cutting words
- Checklists
5Measuring
3 lessons
- Content KPIs
- Reading analytics
- Improving what exists
Your mentor
A content lead or senior copywriter who writes for brands.
A course mentor reviews your assignments within three business days, and you have 1 one-to-one call. Weekly group clinic. A coordinator keeps your plan on track, and messages are answered within one business day.
Your result tracker
Every week your tracker shows what is done, what is next and what your mentor said. Your coordinator checks in if a checkpoint slips.
- Week 1 · CheckpointAudience and message
- Week 2 · CheckpointContent strategy
- Week 3 · CheckpointCopy that converts
- Week 4 · CheckpointEditing
- Week 5 · CheckpointMeasuring
- Week 6Readiness Proof submitted and reviewed
- After the course+30 days: post-course follow-up
After the course
30 days of post-course mentor support: send one updated version of your result for review and ask follow-up questions. 12 months of access to materials and monthly alumni clinics for three months.
Format and time
Video lessons, practical assignments with written feedback, weekly live clinic and a final project. 4 hours a week.
Requirements
A laptop or desktop computer, a stable internet connection and about 4 hours a week.
Certificate
Certificate of Achievement, issued when your final project passes review.
This is a MAKE ME FIT certificate with a public verification link. It is not a state qualification or a professional licence.