Brand Identity Design
Create a complete visual identity — logo, colours, type and templates — that a small business can use from day one.
Your Readiness Proof
A brand identity for a real or practice client: strategy summary, logo set, colour and type system, and a short brand guide with five applied templates.
Who this is for
- Designers building a freelance offer
- Graphic Design for Non-Designers graduates
- Founders creating their own brand
Better to start elsewhere
- Complete beginners in design — start with Graphic Design for Non-Designers
What you will be able to do
- Turn a brief into a brand strategy
- Develop and refine a logo concept
- Build colour and type systems
- Apply the identity consistently
- Present and hand over a brand guide
Modules and lessons
1Brand strategy
3 lessons
- Brief and positioning
- Values and personality
- Mood boards
2Logo design
3 lessons
- Sketching concepts
- Refining
- Logo variants and files
3Colour and type
3 lessons
- Palettes
- Type pairing
- Accessibility
4Applications
3 lessons
- Social templates
- Documents
- Signage and print
5Brand guide
3 lessons
- Rules and examples
- Presenting to clients
- Pricing identity work
Your mentor
A brand designer who creates identities for small businesses.
A course mentor reviews your assignments within three business days, and you have 2 one-to-one calls. Weekly group clinic. A coordinator keeps your plan on track, and messages are answered within one business day.
Your result tracker
Every week your tracker shows what is done, what is next and what your mentor said. Your coordinator checks in if a checkpoint slips.
- Week 2 · CheckpointBrand strategy
- Week 3 · CheckpointLogo design
- Week 4 · CheckpointColour and type
- Week 6 · CheckpointApplications
- Week 7 · CheckpointBrand guide
- Week 8Readiness Proof submitted and reviewed
- After the course+30 days: post-course follow-up
After the course
30 days of post-course mentor support: send one updated version of your result for review and ask follow-up questions. 12 months of access to materials and monthly alumni clinics for three months.
Format and time
Video lessons, practical assignments with written feedback, weekly live clinic and a final project. 4–5 hours a week.
Requirements
A laptop or desktop computer, a stable internet connection and about 4–5 hours a week.
Certificate
Certificate of Achievement, issued when your final project passes review.
This is a MAKE ME FIT certificate with a public verification link. It is not a state qualification or a professional licence.