SEO Fundamentals
Get a website found on Google: research keywords, fix the basics and write pages that rank.
Your Readiness Proof
An SEO audit of a real website with a prioritised fix list, a keyword map for ten pages and two optimised pages published.
Who this is for
- Small-business owners with a website
- Marketers and content writers
- Freelancers who build sites for clients
Better to start elsewhere
- Developers looking for advanced technical SEO
What you will be able to do
- Find the keywords your customers actually use
- Structure pages and titles for search
- Fix common technical problems
- Write content that answers search intent
- Track rankings and traffic
Modules and lessons
1How search works
3 lessons
- Crawling and indexing
- Ranking factors
- Search intent
2Keyword research
3 lessons
- Tools
- Keyword map
- Local search
3On-page SEO
3 lessons
- Titles and descriptions
- Headings and structure
- Internal links
4Technical basics
3 lessons
- Speed and mobile
- Indexing problems
- Search Console
5Content and links
3 lessons
- Answering intent
- Updating pages
- Earning links
Course author and support
Written by SEO consultants who work with small and mid-sized businesses.
Self-paced, with automated checks and a final assessment. A coordinator answers questions by message within three business days.
Your result tracker
Every week your tracker shows what is done, what is next and what your mentor said. Your coordinator checks in if a checkpoint slips.
- Week 1 · CheckpointHow search works
- Week 2 · CheckpointKeyword research
- Week 3 · CheckpointOn-page SEO
- Week 4 · CheckpointTechnical basics
- Week 5 · CheckpointContent and links
- Week 5Readiness Proof submitted and reviewed
- After the course+30 days: post-course follow-up
After the course
6 months of access to all materials and updates after you finish, a 30-day check-in from your coordinator and access to the alumni community.
Format and time
Video lessons, readings, exercises, quizzes and a final assessment, at your own pace. 3 hours a week.
Requirements
A laptop or desktop computer, a stable internet connection and about 3 hours a week.
Certificate
Certificate of Completion, issued when you pass the final assessment.
This is a MAKE ME FIT certificate with a public verification link. It is not a state qualification or a professional licence.