Performance Advertising: Google & Meta Ads
Plan, launch and optimise paid campaigns on Google and Meta, and report results a client or manager can trust.
Your Readiness Proof
A campaign set on two platforms (live or sandbox) with a tracking plan, budget logic, two optimisation rounds and a performance report reviewed by your mentor.
Who this is for
- Marketers moving into paid media
- Freelancers adding ads management
- Business owners spending on ads without clear results
Better to start elsewhere
- Complete beginners in marketing — start with Digital Marketing Fundamentals
What you will be able to do
- Structure campaigns around business goals
- Write ads and choose audiences and keywords
- Set up conversion tracking that respects consent rules
- Read the numbers and move budget to what works
- Report cost per result in plain language
Modules and lessons
1Goals and economics
3 lessons
- Funnels and KPIs
- Budget and break-even
- Choosing platforms
2Tracking
3 lessons
- Conversion events
- Consent and privacy rules
- Testing your tracking
3Google Ads
3 lessons
- Search campaigns
- Keywords and match types
- Ad copy
4Meta Ads
3 lessons
- Audiences
- Creatives and formats
- Campaign structure
5Optimisation
3 lessons
- Reading reports
- A/B tests
- Shifting budget
6Reporting
3 lessons
- Client dashboard
- Monthly report
- Next month's plan
Your mentor
A paid-media specialist who manages client ad budgets.
A course mentor reviews your assignments within three business days, and you have 2 one-to-one calls. Weekly group clinic. A coordinator keeps your plan on track, and messages are answered within one business day.
Your result tracker
Every week your tracker shows what is done, what is next and what your mentor said. Your coordinator checks in if a checkpoint slips.
- Week 2 · CheckpointGoals and economics
- Week 3 · CheckpointTracking
- Week 4 · CheckpointGoogle Ads
- Week 5 · CheckpointMeta Ads
- Week 6 · CheckpointOptimisation
- Week 7 · CheckpointReporting
- Week 8Readiness Proof submitted and reviewed
- After the course+30 days: post-course follow-up
After the course
30 days of post-course mentor support: send one updated version of your result for review and ask follow-up questions. 12 months of access to materials and monthly alumni clinics for three months.
Format and time
Video lessons, practical assignments with written feedback, weekly live clinic and a final project. 5 hours a week.
Requirements
A laptop or desktop computer, a stable internet connection and about 5 hours a week.
Certificate
Certificate of Achievement, issued when your final project passes review.
This is a MAKE ME FIT certificate with a public verification link. It is not a state qualification or a professional licence.