Email Marketing & Automation
Build an email list legally and set up automated emails that bring repeat customers.
Your Readiness Proof
A consent-compliant sign-up form, a three-email welcome sequence and one newsletter, set up in an email tool with basic reporting.
Who this is for
- Small-business owners
- Marketers new to email
- Freelancers who want repeat clients
Better to start elsewhere
- People who need advanced CRM or developer integrations
What you will be able to do
- Grow a list with proper consent
- Write subject lines and emails people open
- Set up welcome and follow-up automations
- Segment contacts simply
- Read open, click and conversion rates
Modules and lessons
1List building
3 lessons
- Consent rules
- Sign-up forms
- Lead magnets
2Writing emails
3 lessons
- Subject lines
- Structure
- Calls to action
3Automation
3 lessons
- Welcome sequence
- Follow-ups
- Triggers
4Segmentation
3 lessons
- Tags and lists
- Personalisation
- Cleaning your list
5Reporting
3 lessons
- Key metrics
- Testing
- Improving results
Course author and support
Written by email marketers who run campaigns for online shops and services.
Self-paced, with automated checks and a final assessment. A coordinator answers questions by message within three business days.
Your result tracker
Every week your tracker shows what is done, what is next and what your mentor said. Your coordinator checks in if a checkpoint slips.
- Week 1 · CheckpointList building
- Week 2 · CheckpointWriting emails
- Week 2 · CheckpointAutomation
- Week 3 · CheckpointSegmentation
- Week 4 · CheckpointReporting
- Week 4Readiness Proof submitted and reviewed
- After the course+30 days: post-course follow-up
After the course
6 months of access to all materials and updates after you finish, a 30-day check-in from your coordinator and access to the alumni community.
Format and time
Video lessons, readings, exercises, quizzes and a final assessment, at your own pace. 3 hours a week.
Requirements
A laptop or desktop computer, a stable internet connection and about 3 hours a week.
Certificate
Certificate of Completion, issued when you pass the final assessment.
This is a MAKE ME FIT certificate with a public verification link. It is not a state qualification or a professional licence.