Selling Online: E-commerce Basics
Open an online shop or marketplace store, list products that sell and handle orders, payments and returns properly.
Your Readiness Proof
A live shop or marketplace store with at least five optimised product listings, a returns and shipping policy and a first-month sales plan, reviewed by your mentor.
Who this is for
- Makers and crafters selling their products
- Small retailers moving online
- Newcomers starting a side business
Better to start elsewhere
- Large retailers needing enterprise e-commerce systems
What you will be able to do
- Choose between your own shop and marketplaces
- Photograph and describe products that sell
- Set prices, shipping and returns
- Meet the basic legal requirements for online selling
- Attract your first customers
Modules and lessons
1Where to sell
3 lessons
- Own shop or marketplace
- Costs and fees
- Choosing a platform
2Products
3 lessons
- Photos
- Descriptions and keywords
- Pricing
3Orders and delivery
3 lessons
- Payments
- Shipping
- Returns and consumer rights
4Getting customers
3 lessons
- Social media
- Reviews
5Running the shop
3 lessons
- Stock
- Bookkeeping basics
- Your monthly routine
Your mentor
An e-commerce consultant who has built shops for small brands.
A course mentor reviews your assignments within three business days, and you have 2 one-to-one calls. Weekly group clinic. A coordinator keeps your plan on track, and messages are answered within one business day.
Your result tracker
Every week your tracker shows what is done, what is next and what your mentor said. Your coordinator checks in if a checkpoint slips.
- Week 1 · CheckpointWhere to sell
- Week 2 · CheckpointProducts
- Week 3 · CheckpointOrders and delivery
- Week 4 · CheckpointGetting customers
- Week 5 · CheckpointRunning the shop
- Week 6Readiness Proof submitted and reviewed
- After the course+30 days: post-course follow-up
After the course
30 days of post-course mentor support: send one updated version of your result for review and ask follow-up questions. 12 months of access to materials and monthly alumni clinics for three months.
Format and time
Video lessons, practical assignments with written feedback, weekly live clinic and a final project. 4 hours a week.
Requirements
A laptop or desktop computer, a stable internet connection and about 4 hours a week.
Certificate
Certificate of Achievement, issued when your final project passes review.
This is a MAKE ME FIT certificate with a public verification link. It is not a state qualification or a professional licence.